1. Focus on Your Local Community

Your strongest audience is nearby.

 

• Partner with neighboring businesses to share flyers and event posts

• Encourage staff to mention upcoming events to regular customers

• Cross-promote with other artists and venues in your area
   

Local trust and familiarity drive attendance more than mass advertising.

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2. Use Social Media With Intention

You don’t need to post constantly—just consistently.

 

• Share artist spotlights leading up to events

• Post behind-the-scenes content (sound checks, installations, rehearsals)

• Use location tags and local hashtags

• Encourage artists to repost and tag your venue

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Platforms like Instagram and Facebook Events work especially well for local reach.

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3. Provide Clear, Professional Promotional Materials

 

Strong visuals help artists and venues alike.

 

• Use one cohesive event poster across all platforms

• Share high-quality images of the artist or past performances

• Keep branding consistent so your venue is easily recognizable

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Professional imagery builds credibility and trust with audiences.

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4. Leverage Email and Local Listings

Direct communication is powerful.

 

• Maintain a simple email list for upcoming events

• Highlight one event or artist per email for clarity

• Submit events to local calendars, arts councils, and community boards

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Many local publications actively seek content from independent venues.

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5. Create a Welcoming, Personal Experience

 

People attend small venues for connection.

 

• Introduce artists during events

• Host brief artist talks or Q&As when appropriate

• Foster a warm, inclusive atmosphere that encourages repeat visits

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Memorable experiences turn first-time guests into regulars.

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6. Work With Local Media

 

Local media outlets value community stories.

 

• Share short artist bios and event details with local press

• Provide ready-to-use images and quotes

• Emphasize your venue’s role in supporting local talent

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Clear, prepared information increases the chances of coverage.

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7. Track What’s Working

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Simple feedback goes a long way.

 

• Ask guests how they heard about the event

• Note attendance trends

• Pay attention to which posts or emails perform best

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Small adjustments can lead to meaningful growth.

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Why It Matters

Strong promotion supports artists, strengthens your venue’s reputation, and builds a loyal local audience. When artists feel supported and audiences feel welcomed, everyone benefits.